LLumar® Equips Window Tint Dealers For Growth At 2016 SEMA Show

October 31, 2016 - USA

Partners with West Coast Customs to Provide Hands-On Window Tint Installation Training

Kingsport, Tennessee -  November 1, 2016 (PRNewswire): Eastman Chemical Company, manufacturer of LLumar® Window Tint, will be exhibiting at the 2016 SEMA Show in Las Vegas, NV over the next four days. Situated in the North Hall at Booth #12117, the LLumar team will be showcasing product and marketing news. Window tint and paint protection film dealers, automotive after-market manufacturers and car enthusiasts alike will hear what's on the horizon for their next generation LLumar Paint Protection Film and what consumers are expecting from their tint shops and installers. Plus, they can try their hand at installing LLumar CTX window tint, meet Ryan Friedlinghaus, CEO of West Coast Customs, and have a chance to win over $30,000 in prizes.

What's New for Paint Protection Film

Visitors will have the opportunity to interact with LLumar's Paint Protection Film allowing them to see the film's self-healing properties in action. They'll also see and hear first-hand about the new technology that drives superior product durability and ease of installation. LLumar will also preview investments being made in paint protection film including technology for the next generation film and improved LLumar PrecisionCut® patterns. LLumar will also share the latest point-of-sale materials and consumer messaging.

Window Tint Installation Skills on Display

Tint installers are invited to test their installation skills by heat-shrinking LLumar CTX® Window Tint on an Audi r8 that was customized by West Coast Customs. This year the LLumar team has added a competitive element to the booth. LLumar is challenging installers to see who can beat the LLumar expert installer's installation time. Each participant will receive a custom LLumar t-shirt. LLumar will also be featured in the West Coast Customs Academy Experience Powered by BMW, where award-winning tinters will offer training to West Coast Customs Academy students and conduct full installation on featured BMWs.

LLumar® is giving away $25,000 in Prizes to Their Customers

Eastman has conducted extensive consumer research to identify and engage consumers. The research has been leveraged to create a tint shop experience that will meet consumers' expectations. Dealers visiting the booth will follow the consumer journey from their online search, to the sales area, to the waiting room and finally to the installation bay. LLumar is showing their dedication to the consumer journey by providing a framework for reaching consumers online. By viewing the demonstration at the show, LLumar® and FormulaOne® by LLumar dealers can enter to win one of ten $2,500 digital services prizes.

Auto Enthusiasts Get a Chance to Win Valuable Prizes

LLumar® will also be giving away nearly $8,000 in free window tint installations to consumers. Car enthusiasts will have a chance to win just by following @LLumarFilms on Instagram. They also have a chance to win a trip to visit West Coast Customs in Burbank, California by posting a photo of the LLumar logo on the SEMA show floor on Instagram with the tags @LLumarFilms #WinningWithLLumar. Details will be available in the booth.

Follow LLumar daily updates live from SEMA on Instagram and Twitter (@LLumarFilms) and on Facebook (LLumar Window Film).

About West Coast Customs

Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs facilities now open in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60,000 square foot facility, is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget. For more information, visit www.westcoastcustoms.com.

About Eastman

Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2015 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 15,000 people around the world. For more information, visit www.eastman.com.

Photo - http://photos.prnewswire.com/prnh/20161101/434989